Pastry & Anthropology Pillar 4

Pastry & Anthropology Pillar 4

What sort of look do we want to give the pastry of tomorrow? What role should (or shouldn’t) the pastry play in the emergence of a new food ethics, and the increasing moralisation of food and eating?

In our opinion, the pastry of tomorrow can only be imagined through its capacity to remain at the heart of our social lives (in terms of both the in-store experience and the eating of the product at home), reconnecting us through its anthropological function of sharing and communion. Pastry must not only be political or good for health, it must continue to be a source of pleasure and happiness, both individual and collective.

The last pillar of the "Pastry & Anthropology" bulletin will propose a new category of pastry. It is indeed well known that millennials tend to destructure their meals in favour of a single dish and eat out more, including eating on the go without necessarily stopping for an official meal break. They assert certain values and a political commitment through the food they choose (I am what I eat).

The reality is that millennials are not attracted by classic pastry and value new generation pastry, with new combinations, which are Instagrammable and that give them social distinction that is not necessarily linked to the concepts of traditional pastry (natural pastry, gluten-free desserts, cake pops, energy balls, rainbow cake, etc.). To provide a solution to this shift, we are proposing pastry in which the dessert becomes the centrepiece of the meal... welcome to the future!

Find out more on the pastry of tomorrow by filling out the form below  and get the last part of the "Pastry & Anthropology" bulletin!