Thriving nature

By 2025, we will be deforestation-free and carbon neutral

Thriving Nature

thriving nature neutral carbon chocolate

Thriving Nature

Deforestation is one of the biggest causes of global warming. It emits carbon dioxide into the atmosphere through the "slash and burn" method for clearing forests, and at the same time reduces the amount of trees that will absorb carbon dioxide.

Our goal

The reality of climate change - deforestation, carbon emissions - is a real threat to the cocoa ecosystem, the lives of farmers and, ultimately, the taste of cacao. The only way to overcome it is to let nature do what it has been doing for millions of years: thrive. A difficult challenge for humanity, which must work to limit its impact in order to allow nature to flourish. By doing so, we will offer the world quality chocolates that will not damage, but will help us maintain a liveable planet for generations to come.

Time is not on our side. Today, we have no choice but to be collectively on our way to carbon neutral chocolates.

Our approach

To meet this crucial challenge, we are committed to working towards measuring the following impacts:

By year 1 By year 3-5 By year 5
% of deforestation free farming lands Tonnes of CO2 sequestred Over 5 years 100% of carbon emissions will be sequestred equivalent to CO2 cocoa in our chocolate
Number of trees planted/distributed % of high risk farmers proven to be out of deforested areas All cocoa farmers (2,300) supplying Pureté are carbon neutral
Number of farmers trained on environmental issues    

 

For the next 5 years, we are committed to capture CO2 thanks to our special projects:

2018-2019 2019-2020 2020-2021 2021-2022 2022-2023
1,575 tonnes of CO2 sequestred 3,763 tonnes of CO2 sequestred 4,925 tonnes of CO2 sequestred 5,300 tonnes of CO2 sequestred 5,300 tonnes of CO2 sequestred

Our projects

By 2025, 3,500 West African farmers will have been trained to ensure sustainable agricultural practices to let nature thrive :

  • Plant forest tree species, timber trees, fruit trees and shrubs as a form of diverse and native tree species.
  • Maintain a buffer zone of native vegetation between the borders of the plantation and water bodies to reduce erosion, limit contamination from pesticides and fertilizers, and protect wildlife habitats.
  • Recognise the importance of shade trees and plant them on the farms where necessary and feasible.
  • Be aware of threatened and endangered wildlife species within their production area and how to protect them and their habitats.
  • Refrain from hunting, fishing or gathering of rare, threatened or endangered species on the farm.
  • Refrain from farming activities in national parks, wildlife refuges, forestry reserves, buffer zones, water bodies and other public or private conservation areas.
  • Refrain from converting High Conservation Value/High Ecological Value/High Carbon Stock areas (forests, grasslands or wetlands) to farmland.
  • To sustainably manage any use of timber or fuel wood by ensuring that use-rate does not exceed growth and replacement-rate.

 

Discover below two of our initiatives to reduce the carbon footprint of cocoa farming by 2025.

Download your communication tools

Join the movement. Show customers your work with sustainable and traceable chocolates. Here, you can download customisable communication tools to share your commitment to Thriving Nature™ program with your customers.