Episode 10 - Culture
Different countries, different cultures, similar practises. Cocoa farmers all over the world thank mother nature, deities, saints, or ancestors for all the elements allowing them to produce cocoa: rain, water, earth.
Each culture has different ceremonies or rituals to express their respect and joy.
Farmers... they have to treat the soil, right from the beginning. Just like when you’re growing a fish. One of the things you have to take care of is the water, but most people don’t care of the soil, when they’re growing plants.
Tiara Setaidi - Intergreen cocoa plantation owner - Bandung, Java, Indonesia
"Another concept is for example the one that Mayas and Chontal Maya people have. One of the important ceremonies performed with cocoa has to do precisely with goblins."
Miguel Ángel Rubio, PHD in Anthropology, Responsible at INAH Mexico DF
"We give thanks to nature, give thanks to the rain, to the water, to the ground. For a whole year of work, for a whole year of health, for a whole year of harvest."
Bernardino Montero, Culture Manager at CDI, Nacuja, Tabasco